The International Journal of Information Systems Theories and Applications

Information & Management serves researchers in the information systems field and managers, professionals, administrators and senior executives of organizations which design, implement and manage Information Systems Applications. The major aims are:

• To collect and disseminate information on new and advanced developments in the field of information systems;
• To provide material for training and education in information systems;
• To encourage further progress in information systems methodology and applications;
• To cover the range of information system development and usage in their use of managerial policies, strategies, and activities for business, public administration, and international organizations.

Special Issue on Transformative AI in Online Markets: Development, Impact, and the Road Ahead
Día de Entrega: 2026-06-01

Guest editors:

Hillol Bala, Indiana University (hbala@iu.edu)
Yue (Katherine) Feng, Hong Kong Polytechnic University (katherine.feng@polyu.edu.hk)
Xin Li, Hong Kong Polytechnic University (X.Li@polyu.edu.hk)

Special issue information:

Motivation:

With the proliferation of the internet and mobile technology in the past two decades (Chen et al. 2002), online markets and platforms have experienced exponential growth and become a cornerstone of modern commerce, transforming how businesses operate and how consumers engage with products and services (Phan and Vogel 2010). The development of the online market attracted significant attention from academia.

Meanwhile, driven by advances in models (including machine learning, deep learning, and large models) and computational power, artificial Intelligence (AI) has emerged as a transformative force, reshaping organizations and innovations (Fügener et al. 2021; Lee et al. 2023). The importance of AI goes beyond the improvement in operational performance, such as in personalization, recommendation, and data processing, and lies in the potential to solve complex problems with significant impacts (Wei et al. 2025). The term “transformative AI” was coined to refer to such potential of AI to change society, economy, or even humans (Banafa 2023; Trammell and Korinek 2023; Wessel et al. 2025).

In particular, we posit that AI will bring transformative power to revolutionize the online market — a foundation of the digital economy. As AI technologies continue to evolve, they promise to unlock new opportunities, foster innovation, and address global challenges (Mikalef and Gupta 2021). With AI’s further integration into online markets, it may create a more dynamic, efficient, and customer-centric digital shopping experience (Deng et al. 2023; Rai et al. 2019; Wang et al. 2025).

In light of this potential, this special issue invites efforts from information systems scholars to study the design, use, impact, and management of AI that may transform online markets for exchanging products, services, innovations, and algorithms, among other things. This special issue encourages research using technical, empirical, or behavioral methods performed at individual, group, organizational, or societal levels. We particularly welcome the studies that can bring insights into the future of AI in online markets.

 

Potential topics:

    Models and algorithms that can bring a transformative impact on online markets
    Challenges & solutions for online markets in the AI era
    Human-AI interaction in online markets
    Operational optimization in online markets with AI
    Impact of AI on consumer behavior and platform design
    Social, psychological, or economic implications of AI adoption in digital commerce
    Personalization and recommendation systems driven by AI
    Generative AI for content creation and presentation in e-commerce
    AI-enabled decision-making for consumers, sellers, and platform operators
    Business model innovations in AI-integrated online markets
    Ethical issues related to the implementation and use of AI in online markets
    Responsible and explainable AI in online market platforms

Special Issue Editorial Board:

The guest editors will choose an anonymous associate editor for each paper from the Special Issue Editorial Board (listed below, alphabetically). Reviewers may be chosen from the Special Issue Editorial Board or from the broader IS community by the associate editors.

Yanzhen Chen, HK University of Science and Technology
Ashish Gupta, Auburn University
Wei Hu, Tongji University
Araz Jabbari, Laval University
Rain Kan, Indiana University
Satish Krishnan, IIM Kozhikode
Akshat Lakhiwal, University of Georgia
Mengxiang Li, Hong Kong Baptist University
Guangrui (Kayla) Li, York University
Yijing Li, Hong Kong Polytechnic University
Ben Liu, City University of Hong Kong
Chewei Liu, Arizona State University
Fei Liu, Hong Kong Polytechnic University
Xiao Liu, Arizona State University
Yidi Liu, Chinese University of Hong Kong (SZ)
Shengjun Mao, University of Hong Kong
Boris Ng, Hong Kong Polytechnic University
Agrim Sachdeva, University of Arizona
Pankaj Setia, IIM Ahmedabad
Yani Shi, Southeast University
Anuragini Shirish, Institute Mines-Télécom
Nichalin Summerfield, Umass Lowell
Jianshan Sun, Hefei University of Technology
Xue (Jane) Tan, Southern Methodist University
Ching-I Teng, Chang Gung University
Yu Tong, Zhejiang University
Mochen Yang, University of Minnesota
Lei Wang, Indiana University
Samuel Fosso Wamba, Toulouse Business School
Tracy Yang, City University of Hong Kong
Niam Yaraghi, Miami University
Dezhi (Denny) Yin, University of South Florida
Mi Zhou, University of British Columbia
Sijia Zhou, Southeast University

Manuscript submission information:

Timeline:

Submission system open: March 1st, 2026
Deadline for submissions: June 1st, 2026 (Manuscripts are processed on a rolling basis.)
First-round authors notification: September 1st, 2026 (about 2 months for review)
First-round revisions deadline: March 1st, 2027 (4 months for revision)
Second round authors notification: May 1st, 2027 (about 2 months for review)
Second round revision deadline: August 1st, 2027 (2 months for revision)
Final author notification: October 1st, 2027 (about 1 month for review)
Projected publication date: December 2027

https://www.sciencedirect.com/special-issue/327959/transformative-ai-in-online-markets-development-impact-and-the-road-ahead